Research On R&D Management Of D Company

Accompanied by a big wave of economic globalization and rapid economic development, internationalization becomes one of the important strategies for Chinese companies to have fast development. Chinese companies are more willing to contribute for the development of international ecomony. Some of the companies have already achieved internationalization such as Huawei, Lenovo and CNPC whose foreign revenue accounted for a considerable proportion of their total income. But in general lack of R&D management experience is still accompanied with the development of Chinese companies.Based on the general theories of R&D management and product life cycles the thesis intends to set up a set of practical method for the optimization of R&D management at the product stages of maturation and declination.First, the paper introduces the general theories of R&D management and product life cyles including relevant definition, significant and functions with the detailed description of theories development history of R&D management and the characters of each product life stages. Further more it intends to set up the connection of R&D management and Product life cycle.Second, the paper introduces the profile of Traditional Lighting,main competitior situation and the company information of D Company. Further more it analysises the main challendges of R&D of D company to reach the conclusion that it’s necessary to optimize R&D management strategy according to the stages of maturation and declination.Third, the article focues on the analysis of organization management, human resource management, projects and procedures management of R&D based on the products stages of maturation and declination to provide a series of optimization method of R&D management.Finally the article comes to the conclusion that it’s highly important to optimize R&D management straties on the products stages of maturation and declination and how R&D management should improve.