The Research Base On The Perspective Of Family About The Fuzhou Secondary School Teachers’ Tourism Spending Behavior

Teachers become a mass potential consumer group because of they have stable income, high cultural levels and long vocations. But, this has the problems of market towards teachers which has been considered as "chicken ribs", neglecting by the tourism enterprises and the development is relatively in a low level, thus it becomes the study object of scholars in our country. Most of the scholars do the research of tourists’ consuming behaviors of teachers from the angle of unit popular characteristics, however, I regard family factors as one of the tourists’ consuming behaviors which affects teachers and at present, there are few research achievements about family factors in academic circles. There for, this paper takes the middle school teachers in Fuzhou as the object of study, base on the related research by educators from the viewing angle of family and analyze the differences of tourists’ consuming behaviors of teachers in different family life span and family decisions.This paper adopts document-data method questionnaire method interviewing method data statistics method empirical analysis method and soon as analysis methods. The paper analyzes the general features of tourists’ consuming behaviors and the differences of tourists’consuming behaviors of teachers in different family life span by collecting document literatures, determining theory model, abstaining the first-hand data through interview on the spot and survey, and combining data with charts drawn by ways of mean value analysis and chi-square test. The paper makes a comparison of tourists’ consuming markets between teachers and the mass then propose the related conclusion and marketing suggestions and conclude the shortages of the study and the prospect of the research in the future based on the empirical results.