Research On The Marketing Strategy Of Shenyang Railway Bureau Dongxu Hotel

With the optimization of China’s economic system reform and industrialstructure of the city, the people’s living standards continue to improve, increasingbusiness activities. They become people’s normal lives, and social prosperity pavedthe way to the rapid development of the city’s business hotel industry. With it’sgrowth, the market needs have changed continually. So, the market competition hasintensely reached the next level.This study combines the development history and current situation of ShenyangRailroad Bureau Dongxu Hotel. With modern management and marketingmanagement methods, through the data collection, market research, literature analysisand other means, the integration of existing resources, the analysis in industrycompetition advantage, weaknesses and opportunities, and threats facing, drawlessons from the advanced marketing ideas and methods of domestic and foreignhotels based on accurate positioning, outstanding advantages, comprehensive analysison market positioning, proposed by Dongxu Hotel, formulated with Dong Xu hotelcharacteristics of the marketing strategy, and further developed strong securitymeasures.This research is closed with the actual condition of Dongxu hotel to carry out theanalysis and argumentation, trying to succeed in the operation and set up a new modelof Shenyang Railway Bureau’s Tourist Hotels and guide even all the hotels in China’sGeneral Railway Company. I hope to further change their opinions, managementphilosophy,and to renew and reposition, so that we can to try to get a bigger marketspace, so that we can promote the whole railway Tourist hotel industry.