The Study On The Cultural Marketing Strategy Of Traders Hotel, Shenyang

In recent years, competition in the hotel industry, product, price competition to achieve a certain level, in order to carry out the work of marketing to a higher level, enhance their unique core strengths, creating a higher level of economic, cultural marketing, hotel marketing, gradually become strategy for a new hot spot.This paper is from the Traders Hotel, Shenyang specific conditions, from marketing management, organizational culture, human resources, strategic management, four aspects of the culture of marketing content, features, meaning, operation and other aspects of multi-angle, deep dialysis. Through the system analysis, document analysis, in-depth interviews and other research methods to identify Traders Hotel, Shenyang existing marketing strategy in the development of factors detrimental to business, summed up for Traders Hotel, Shenyang such star background and environmental development strategies and experience in the corporate culture to explore the same marketing as the main line operation and development of the hotel to find out the future of China's hotel industry source for growth and development.After a series of studies, this paper has come to the Traders Hotel, Shenyang has a strong operational culture, marketing strategies, including building cultural marketing, environmental, cultural marketing, clothing and cultural marketing, cultural marketing system, spiritual and cultural marketing, cultural marketing ethics etc.; provide for the Traders Hotel, Shenyang, including the positioning of the cultural strategy, the product of cultural policy, cultural promotion strategy, distribution strategy, including a new cultural strategy for the development of China's hotel industry has injected new vitality.