| As a engaged in own electricity, coal and other dry bulk shipping enterprises, Shen Hua Zhong Hai Shipping Co. Ltd. was established in2010. In recent years, it has developed rapidly in domestic coastal dry bulk market. In2013, the company is still seeking to break through, and finally finished120million tons of cargo’s shipping in the market, and achieved good operating results. However, affected by state’s controlling in coal production and consumption, the impact of environmental and other factors, although demanding for coal in the coastal market rise slowly, but domestic coal supply and demand are still loose, domestic coal market fluctuate dramatically. In addition, the recovery for domestic economic prompted a large number of domestic and foreign boats to transform to the domestic coastal markets the degree of excess capacity in domestic coastal dry bulk market increased, competition among the dry bulk shipping business become more aggressively. Thus, in such an environment, based on market conditions, under guidance of the company’s development strategy of "market-oriented, to lean management to be effective," it’s necessary for company to integrate and restructuring their fleet capacity, lower operating costs, shielding the market risks, and then continue to maintain good business development.Firstly, based on the current macro environment of dry bulk market, through the analysis of various aspects of the company’s fleets including capacity, size, structure, mode of operation, routes, etc., generalized opportunities, challenges faced by company and strengths and shortcomings of company. Secondly, by using the gray prediction method, analyzed and forecasted internal and external demand for coal transport within the next group. Third, analyzes the necessity of fleet integration of Shen Hua Zhong Hai, then proposed capacity pool consolidation programs, studied capacity allocation and internal pricing terms under capacity pool by using fuzzy clustering methods. Conclude: after integration, the company can look long term, allocates30%of capacity into the society market, and to take as39.25yuan per ton of coal power plant capacity tank for internal transportation tariff preservation program content. Finally, a number of strategies to protect Shen Hua capacity pool integration have been put forward, provided recommendations for the implementation of company’s integrated. |
