| Guangxi’s economy in recent years to accelerate the development, but according to information on the part of the business planning and strategy development are not attracted enough attention in the rapidly expanding market companies want to get considerable development, achieve better economic efficiency, promote improve the overall quality of the industry and related industries to flourish, companies must develop and deepen the strategic concept and implementation management.Based on the strategic enterprise management theory research, select Guangxi LD convenience store chain development strategy selection and implementation process were studied. PEST analysis model using the external macro-environment LD convenience store chain conducted a detailed analysis, while the LD convenience store environment inside depth analysis, SWOT analysis model in order to combine the convenience store faces LD strengths and weaknesses, opportunities and challenges determine the company’s development goals and the overall development strategy, and come up with effective solutions in line with the Guangxi LD convenience store chain development strategy, and combined with the overall industrial layout Nanning, economic development, the proposed chain of convenience stores in Guangxi specific LD development strategy. According to the Guangxi LD convenience store chain operators Co. to become the "Guangxi class retailers’ corporate vision and set specific goals and plans. Finally, the company cited the guarantee smooth implementation of safeguards and countermeasures development strategies. Finally, a clear overall strategy LD convenience store to take full advantage of concentric diversification strategy, strive to build Nanning, Guangxi region and the region has a greater influence on the chain of convenience stores brands. Through the service, diversified products, promote the rapid development of business the way LD company, state-owned assets and increase the value of the target. |
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