Research On The Core Competitiveness Of China’s Life Insurance Enterprises

With the continuous progress of China’s opening up to the outside world, the domestic economic competition occurred great changes, especially the financial industry,has been widely influenced by the trend of globalization. As an important part,the life insurance industry is increasingly competitive. The join of foreign life insurance companies exacerbate the competition throughout the life insurance.It’s survival of the fittest in the market economic.China’s life insurance enterprises should enhance its competitiveness and have own the core competitiveness in order to survive in the market.Research on the core competence of China’s life insurance is a middle perspective and it may contribute to the development of life insurance industry. It’s the starting point of the thesis.Firstly the article reviews the basis of relevant theories of the competitiveness, especially the Porter competition theory and the core competence theory,Then put forward the different criteria of the traditional manufacturing enterprises and modern service enterprises and the connotation of the core competence of life insurance enterprises. By means of learning and absorbing past studies can clear the factors of the core competitiveness within the life insurance enterprises.By using the method of qualitative analysis and quantitative analysis,We can extract the main factors that affect the core competitiveness of our country’s life insurance enterprises and build the evaluation index system about life insurance enterprises.Finally we use the factor analysis to research on the basis of the financial information in life insurance enterprises and propose the better suggestions to develop our country’s life insurance enterprises’ core competitiveness from these aspects,such as construction of credit system, coordinated development of the industry, risk management, personnel management, financial management, business innovation management and so on.