Study On The Marketing Strategy Of Beihai Zhongyu Hotel

With the rapid development of China economy, tourism demand is growing. At the same time, all over the country more business hotels and international luxury hotels appear, so that the market competition intensified. And at present due to the development of science and technology, the new problem faced a lot of the hotel. Current Weibo marketing, derivative the emergence of new marketing method, had to let the hotel back to their original traditional marketing mix for renovation, the hotel must pay attention to the development of science and technology bring the change, to re-examine their original traditional marketing strategies.In this paper, the north sea in the jade hotel as the research object, analyzes the marketing environment, using the method of SWOT, STP analysis and 4P and 4C marketing related theory, opportunities and threats faced by the hotel has carried on the objective analysis, and analyzes the advantages and disadvantages of the existing hotel, which has been clear about the hotel’s target market, and the localization of target market. In the hotel on the basis of analysis of the existing resources conditions, from product, price, channel and strategies from four aspects make a match the target market marketing strategy; Finally proposed the corresponding marketing strategy implementation safeguard measures, provides the guarantee for the effective implementation of the marketing strategy.Through research, this paper aiming at the existing actual conditions of the jade hotel in the north sea under the new environment that meet the needs of the market marketing strategy and safeguard measures, in order to promote the marketing management of the hotel, and for other improvement of hotel marketing strategy to provide helps for advice.