| In recent years, with the opening and development of the domestic coal chemical industry, domestic enterprises, especially coal chemical enterprises gradually international advanced production technology and product marketing theory into their own businesses. Due to the construction of coal chemical project has produced a huge amount of money involved during the construction period is long, little product differentiation characteristics, how different business requirements, market-oriented, highlighting the excellent quality of the products, and gradually form their own core Competitiveness has become a major bottleneck restricting the development of enterprises. The topic of this paper is intended by the Ningxia-based Energy Group Ltd. A research and development as well as the status quo of the current administration, from the actual situation, the combination of theory and to the specific circumstances, trying to figure out the presence in the formulation of marketing strategy problems, analyze business strategies and marketing strategies Ningxia A Energy Group Limited. To provide for the strategic development of Ningxia Energy Group Ltd. A theoretical foundation and intellectual support for the Energy Group Co., Ltd. Ningxia A further expand their business to provide for a directional strategy of its development, optimize product mix, to find a new economic growth point, and further enhance the core competitiveness of Ningxia A Energy Group Ltd. |
