| The Chinese reform and open policies have won popular support, China’s march forward to the comprehensive well-off society, people’s economic level has been significantly improved, tourism has become one of the expenditure items of expenditure necessary for each family. At the same time due to the high-speed network connection great speed and built around the railway point of time is getting closer to the family made a superior travel conveniences. According to statistics, China’s average family to travel twice a year. Gegentala grasslands of Inner Mongolia as one of the major tourist attractions, visited by more than several million people each year, contributing to the economic income tremendous power in Inner Mongolia. But in recent years, increasingly strong voice upgrading of tourism has become an important development strategy of the country’s tourism industry. Through field investigation and case interviews and other methods, research status Gegentala prairie in the background and to upgrade the existing problems and propose practical suggestions, has profound theoretical and practical significance.The paper is divided into the following sections:The first chapter, the main significance of the article described the background, the study; presentation of ideas and research methods adopted; at home and abroad about the transformation and upgrading of tourism, tourism in Inner Mongolia grassland in Inner Mongolia to upgrade and development of tourism-related outcomes Review of doing.The second chapter describes the current development in the study area of grassland tourism. Including Gegentala prairie location profiles natural and social environment, Gegentala prairie current scale of development of tourism and development results achieved.The third chapter analyzes the Gegentala prairie upgrading of tourism development and the need to upgrade advantages for development. Necessity include: changes in information technology and the development of the strategic restructuring of the national industrial opportunities, national, local transformation and upgrading of tourism development on the grasslands of planning, tourist travel demand; Gegentala grassland tourism development to upgrade advantage Conditions are: rich and unique tourism resources, pleasant climate, support the transformation and upgrading of tourism policy and the security and stability of the situation in the region.The fourth chapter analyzes the current constraints Gegentala grassland tourism upgrading of factors. Including tourism development concept lag behind supporting service facilities, the development of tourism products, such as lag and inadequate publicity and service facilities refined into transportation, information technology platform, promoting the transformation and upgrading of reception facilities and other analysis, The tourism products were also analyzed specific weaknesses, such as the lack of high-end products, content of a single, lack of cultural connotation of tourism products.Chapter V, closely Gegentala upgrade grassland tourism development constraints, proposed to upgrade the research area of grassland tourism development proposals. Respectively, from the proposal to change the traditional concept of tourism development, upgrading of facilities and support services to upgrade the tourism product of the angle made. Upgrade and service facilities, the proposal to get rid of the government to help local positive bottleneck of traffic conditions, and the establishment of a comprehensive information platform for professional travel services for tourists, but also to establish grassland tourism and leisure, experiential services and facilities to meet tourists needs. Development of tourism products in the tourism-led transformation from the leisure experience, want to create the cultural and creative tourism and leisure experience zone, to actively develop off-season tourism products. |
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