Research On The Marketing Talent Management Of X Company

X Company after 20 years of development, the green tea market in the north have a greater influence and market position, "xueqing" brand has a greater market visibility, and even become a business card of the city. With the company’s new generation of leaders to take over the banner of business development, the company has established itself as a good development strategy, but in particular during the execution of tactics by the current situation of the growing marketing team’s analysis found that the marketing personnel management issues contradictions are still prominent, the age structure of marketing talent, education levels, per capita sales and construction trades and the company’s development strategy is difficult to adapt.X tea plantation company by marketing personnel situation analysis to identify the presence of marketing talent management process in personnel planning, job level, recruitment and training, performance evaluation and compensation and benefits and other issues and reasons, this paper 4P Model of Human Resource Management first optimize job management strategies, and marketing personnel and marketing personnel planning level and file-level positions to adjust and re-optimization functions; an integrated approach to the use of management by objectives and key performance indicators method combining X tea plantation company focused on optimizing the performance management policy objectives and quantitative targets. Carried out in the post management and performance management strategy optimization optimization strategy based on salary management, improved salary management system, the introduction of broadband pay system and flexibility of remuneration, salary distribution companies to resolve inequities and poor incentive compensation issues; Finally, the quality of the iceberg model and marketing talent to build quality model and apply this model to optimize the company training of marketing personnel.This problem is solved by X marketing research talent management strategy, talent management propose specific measures to enrich the case of tea enterprise talent management data to provide data to support the development of relevant talent management theory. Meanwhile, the X tea plantation company’s own marketing team to strengthen the construction quality, marketing system, and continuously improve the market share, and even the company’s ten-year strategic plan to achieve the overall goal, have a very important strategic value and practical significance.