Research On Key Account Management Of G Pharmaceutical Limited By Share Ltd

As the market economy continues to develop, so that different market competition increasingly fierce business activities, in line key customers do the marketing, the understanding of customer resources and the ability to grasp the relationship with our customers is an important factor in achieving the market. Today, many companies gradually realized that to be achieved by strengthening the client’s management of different means and methods, so as to make customer satisfaction and corporate profitability, operational efficiency would be enhanced to enable improved customer value, and to create favorable conditions for the sustainable development of enterprises. G pharmaceutical companies from start-up to now have more than 10 years. G pharmaceutical companies in the last ten years, has a huge customer base. It is also because of these rich resources, companies can profit, which is the enterprise client resources in such a competitive market that can be basis for the survival and development. G pharmaceutical companies not only in the management of customer relationships and make a lot of work, but also in customer orientation and enterprise resource system hardware has also repeatedly insisted that the introduction of customer relationship management system, but G pharmaceutical companies in the customer relationship management aspects are still there are some inevitable problems, such as using less scientific method, should be improved customer loyalty in terms of classification of customers, customer relationship management strategy and the company’s overall development has divorced and so on. These are the overall level of customer relationship management improvement and upgrading of enterprises have certain restrictions and influence.G pharmaceutical company has been focusing on the development of culture and the establishment of key customers, to better enable key customers have high quality and efficient service, as much as possible to expand the important customer and get a long-term cooperation, to provide support for the company’s development, the company in key customer the importance of the development of the company’s awareness of this problem is quite in place, follow the relevant guidelines and laws of market development, but due to lack of experience, less talent pool, the division of the customer level is not enough scientific, rational and efficient enough to carry out the work high, is not sufficient to assess the ability to trade in services can not achieve the best quality management system is not perfect and some other issues also have some impact on the future development of the company better.In this paper, the key to customer relationship management and other related theoretical background of the present situation of customer relationship management, as well as pharmaceutical companies G G pharmaceutical companies to carry out scientific analysis of the situation; and to key customers as research subjects, according to the preferred high-value customer value assessment system key customers, and the control and maintenance of key customers come up with effective ways to achieve a win-win with key US customers willing to key customers for high quality services, to provide management strategies to achieve the company’s strategic goals of the foundation article from the perspective of the customer relationship management view, the current management of important customer G pharmaceutical companies were reviewed and summarized, noting that the company’s customer management aspects of the problem, in-depth analysis and research, design a set for use in the company’s decision-making program, the company’s major customers existing management has improved, and the company important customer management strategy project achieved, the core competitiveness of enterprises has been improved, and hope that through this research can provide customers with the industry’s key management reference.