| In recent years, "Labor shortage" is the common challenge faced in Chinese manufacturing. Demographic dividend is fading away. As the new labor law implemented, labor cost is constantly climbing, labor-intensive model in traditional way is not adapt the new request anymore. Industrial robots in place of workers in production line is become the future trend. The injection industry line, due to products diversity and specificity process required a lot of people. In view of the difficult recruitment situation currently, more and more enterprises using injection robots instead of manual. Owing to a boosting market demand and encouragement policy from the national, more and more capital and entrepreneurs enter into this industry, the competition is becoming more and heavier, resulting in mechanical robots enterprises start to use strategic thinking of enterprises development.This article takes the RB automation technology company as the object, using the strategy management analysis tool for the enterprise of the macro environment, industry environment, itself resources and capabilities to conduct in-depth analysis, In line with the conclusion of SWOT matrix, RB company makes use of the current government supporting policies and industry opportunities, select the intensive-growth and differentiation strategy to meet the company development, for which is expected to be practiced, it’s deployed to a distinct development strategy of both products expanding and new markets exploring, and provide strategic implementation safeguard measures from the R & D, production, marketing, service, human resources, finance and other areas.This article studies the formulation of development strategies suited to their own environment of RB Company, help small enterprises realize the sustainable development in the fierce competition in the market, with the actual development of RB company guidance. At the same time, hope to provide reference and more information for other automation enterprises. |
