Research On Flexible Service Standardization Of Service-Oriented E-Commerce Platform From An International Perspective

The rapid development of the Internet economy leads to a innovation of e-business model. Tangible commodities trading site meets the demand for tangible goods while service aggregation platform which is a new e-commerce model meet the demand for services.O2O type of service aggregation platform is still in the early stages of development, how to enhance the competitiveness of the platform, survive and grow up in the intense e-commerce environment has become the major concern of the platform. Through research of the standardization and internationalization of the flexible service platform, this paper come up with a new way to gain core competitiveness which is build flexible service standards. Therefore, how to build flexible service aggregation platform service standards, and promote international standards, upgrading the quality of service has become the purpose of this study.This paper analyses the current situation of flexible service and service standardization to summaries principles to build flexible service standards. Under the basic principle and the characteristics service aggregation platform this paper has built the service standards which including service infrastructure standards, service delivery standards and service evaluation standards. The international service standard named "Development of service standards--Recommendations for addressing consumer issues" was the base of this paper. In the process of building service standard system, we use this standard to build E-business platform’s service standard system. In addition, we also analyze the practice of GH platform; discuss the process and benefit of service standardization. Establish and implement flexible service standards are important for service platform to improve quality of service, enhance platform’s competitiveness and raise the customer satisfaction.