Research On The Demand Of Rural Microinsurance In Guangxi

Rural microinsurance has developed rapidly since 2008 when it started pilot work. In life insurance for rural residents, the health insurance has been provided securities by the new rural cooperative medical system, and at the same time, the endowment insurance also has been supported by a new type of rural endowment insurance. Only the insurance involving death and disability is vacant. Therefore, this paper takes Guangxi rural micro-life insurance as the breakthrough point, and deeply analyses the effect factors of supply and demand of rural micro-life insurance, and calculates and predicts the potential demand of rural micro-life insurance in Guangxi by the extended linear expenditure system model. The conclusion is as follows:the marginal propensity to consume of rural residents’insurance in Guangxi is 0.086, and the premiums of per farmer will reach 154.97 yuan by 2014. Therefore, for developing the rural micro-life insurance, we should actively promote farmers insurance consciousness, and develop the rural economy and implement targeted subsidies policy to increase the ability of farmers insured at the same time. In terms of the insurance operations, we should mainly take the government-led half commercial mode, combining with the pure commercial mode which is led by the insurance company and the cooperation mode with various participants. We should also encourage farmers to insured in a group way to reduce operating costs and management fees.