Research On The Development Strategy Of TB Company Of Science And Technology

The development strategy of the enterprise’s success or failure is the key to the success of an enterprise, actively seek the development of hi-tech enterprises development strategy, improve the competitive level of management of high-tech enterprise of our country rapidly, is China’s high-tech enterprises survive and obtain important issue of sustainable development in the new market situation. In this paper, the research is based on the TB technology company as the research object, through the study found that TB technology has the huge market opportunities and challenges of TB technology companies, how to set up the correct development strategy occupies takes the initiative in the development of the fierce market, so as to seek the law of the development of enterprises, the creation of enterprise growth pattern, has the very important role in the future development of enterprises.In this paper. The author uses the related theories of enterprise strategic management, through to TB technology companies facing the macro environment and software video conferencing market industry analysis of the environment, of enterprise in the development strategy of the starting point, clear strategic objectives, integration strategic resources, strategic path selection, and then to determine the enterprise’s strategic positioning, strategic objectives, development of market segments and customer satisfaction as the center of the marketing strategy combination, the establishment of development strategy based on the thinking of the Internet, and strengthen the strategic management of enterprises, finally formulate development strategies and the implementation of the strategic measures.TB technology can implement "cost" strategy, will reduce the cost of each link is applied to the business activities of enterprises, manufacturing from product design, material purchase, product to the whole process of product sales and after sale service, all the time to achieve full cost control, process control, so as to achieve the lowest total cost. And the "professional" strategy, to TB technology, each department as the platform, are respectively butted with different professional field or major fractionize the company’s main business, expand professional marketing and professional project management, implementation of the different division to focus and different industries, different areas of the subdivision market will make post-secondary and stronger at the present stage, the main market area for the construction industry, government, industry, medical industry career education. Each department to integrate different industries for different requirements of remote collaborative video communication, which can reflect the comprehensive performance of company products, development and can be customized for different needs, development of common support company integrated industry, promote enterprises bigger and stronger.