Research On Ningxia KB Automotive Services Company Limited Employee Motivation

China’s auto service industry within five years from the beginning has become the world’s size, enterprises need a large number of professional and technical personnel, but society cannot provide more high-quality talent in a short time. So the loss of talent in the industry to become a common phenomenon, job-hopping phenomenon is serious, the company can’t build a stable team, the development of the enterprise is a huge hidden trouble. How can keep its enterprises to establish a stable talent team, at the same time training follow-up talents become a problem need to solve. Due to different companies have their own problems, but I haven’t much chance to communicate with each other, so can’t very good very comprehensive reaction of all the problems within the industry.In this paper, from the strategic guiding ideology of A company, analyzing the problems facing the auto service industry human resources, and according to the company’s objective reality and the focus of the policy to redesign the company’s human resources system puts forward the countermeasures. In this paper, the KB auto service company, analyzing the present situation and problems of staff incentive mechanism in KB auto service company background, investigation about the present situation of KB auto service company, incentives, according to the survey and analysis, comprehensive analysis about the present situation of KB auto service company incentive mechanism. On this basis, put forward the KB auto service company employees incentive mechanism construction of subject, firstly, the principle of automobile service enterprise employees incentive, contains the principle of combining personal needs and business goals, personal motivation and humanized incentive combination principle, the principle of the combination of material incentive and spiritual incentive, the principle of combining positive incentives and negative incentives, etc.; KB auto service company employees incentive mechanism design, is the design with internal fairness for key salary distribution system, and establish a scientific performance management system, attach importance to employee’s work and development needs, create a good corporate culture and training incentive, etc.; Put forward the KB auto service company employees incentive mechanism safeguard measures, is to strengthen organization guarantee, basic management system and establish and improve the company. Paper finally for automobile service enterprise human resources management and motivation of the future development are briefly discussed.