Research On The Development Strategy Of Northeast Construction And Development Company Limited

With the slowdown in the worlds overall economic growth, China's economic trends gradually showing weak trend, is facing unprecedented challenges. In this Macroeconomic Environment, the development of China's construction industry has encountered some bottlenecks. Northeast Construction and Development Co., Ltd(Referred to as NCD) has made many achievements for the local economic development, social harmony and make new and greater contributions. In the increasingly fierce market competition, how to solve the company's development strategy has become an urgent problem. In order to solve the company's actual development bottlenecks, the research topic is come from the real issues in NCD, develop a reasonable competitive strategy and specific measures to implement, and ultimately increase the value of state-owned capital.This Paper is based on current situation of NCD. From the company's external environment and internal environment, this paper analyzes the opportunities and challenges encountered in the development of the company, using SWOT analysis to develop the company's development strategy. Thesis has an important guiding significance for the company's development. The development strategy in contents of the article is as follows: Chapter I, Introduction. This chapter is to describe the background and significance of this paper discusses the basis of relevant theories, describes the research content and methods of the thesis, introduces the idea and technical route of thesis writing. Chapter II, Analyzes of the NCD's external environment. This paper analysis the external environment faced by NCD using PEST analysis, and make a detailed analysis of the current situation of the construction industry. Finally thesis points out the opportunities and threats facing the company at this stage at this stage. Chapter III, Analyzes of the NCD's internal environment. This chapter introduces the NCD briefly, analysis the company's resources and capabilities, points out the company's strengths and weaknesses finally. Chapter IV, To build the development strategy of NCD. This chapter uses SWOT analysis to determine the positioning of the company's development strategy and makes a clear strategy specific milestones, point out the specific implementation strategy the company's development strategy. Chapter V, Guarantee of NCD's development strategy. This chapter presents the construction of the NCD's development strategy, the economic effects and the company's development strategy carried out scientific predictions.