| The rapid development of automobile industry in China, while car sales in the entire automotive industry is a core part. Car manufacturers need someone to promote their products; accordingly, the car users also need to have an intermediate links can provide car-related services and support platform to ensure subsequent use. Auto 4S shops (including agents and distributors) is the automobile manufacturers and customers to connect the middle platform. Features include auto 4S shop vehicle sales, car spare parts, car service, and information surveys. Because communication is conducive to automobile manufacturers and customers, auto 4S shop has become the dominant form of domestic car sales pattern.The past 10 years, with the rise of private car consumption, China’s auto industry has entered a growth in the fast lane, has surpassed the United States in 2009 to become the world’s largest car market, car production and sales and other indicators have been ranked first in the world for five consecutive years Various car manufacturers in order to increase sales market share, have accelerated the construction of car 4s shop. With the increasing number of auto 4S shop, competing for the same or a different brand of automobile 4S shop also increasingly fierce between. Many brands of cars 4S shop due to increased costs, operating pressure, has been operating difficulties, and some even face off position. For now, the car manufacturer building cars 4S shop momentum has slowed the development of the car 4s shop from the rapid development of the golden period of development over gradually into the flat period. You can expect future automotive market competition will intensify, auto 4S shop the market more competitive, survival of the fittest in the market will also come. Accordingly, to strengthen the profitability of 4S shop building to enhance the profitability of the 4S shop, has become a crucial proposition.Friends Asahi paper chooses NJXZYX auto 4S shop, for example, the use of financial management, operations management and marketing theories, methods, theoretical research and data analysis, all the factors that affect the Association of Friends of Asahi auto 4S shop profitability depth analysis dig out many deficiencies in case 4S store brand management, business level, costs, business systems and staff efficiency, etc. exist, and suggest improvements for the inadequacies of strategies to improve NJXZYX Friends Asahi auto 4S shop profitabilityFinally, a summary of the full text, noting Xiezhong Friends from Asahi car 4s shop to improve their brand awareness, improve service levels and cost control, improve internal management, improve employee productivity, innovation management and other aspects of the way to improve business profitability. It also put forward some suggestions on the development of its own industry, I hope to be able to study the development of the automotive industry to help. |
PDF Full Text Request