Research On The Marketing Strategies Of SDHZ Life Insurance Company

In recent years, with the rapid development of China’s insurance industry, its strategic position and history to new heights. Accompanying China’s insurance industry into the deepening reform, fully open, a new stage of accelerated across, highlight the role of services in the economic and social insurance industry is more and more big, the service area is becoming more and more wide, shoulder social responsibilities is getting heavier and heavier. Insurance industry in the national economy and people’s livelihood of all walks of life and on the stage of economic development, efforts to play a modern economy important industry and the important role of service economy, exploring the insurance industry development road with Chinese characteristics and safeguard the people’s livelihood has made great achievements。At the same time, compared with the developed countries abroad, China’s life insurance development later, and life insurance marketing is planted homogeneity serious,unsound marketing system and marketing idea lag, weakness of service marketing and a series of problems. So this article SDHZ life insurance companies such as a new medium insurance company as the research object, with its marketing development present situation and future development strategy as the breakthrough point, how to guide the company to adapt to the new situation, improve the marketing strategy, improve the level of marketing,in the fierce competition in the insurance market in how to grasp the opportunities to meet the challenge, selection, formulation and implementation of marketing strategy, the healthy and orderly development of medium-sized insurance companies has a very important influence。The paper USES the SWOT analysis, porter five competitive model analysis,historical analysis and empirical research methods. Insurance marketing theory are reviewed first, use the market segmentation, market positioning, market selection marketing strategy theory, put forward in this paper to study problems and according to the theoretical basis. Further analyses the situation and existing problems of the life insurance marketing of our country. On SDHZ internal and external environment for the development of life insurance company marketing analysis, discusses the internal and external environmental factors, which influence the company marketing strategy to marketing strategy formulation create conditions; Research SDHZ life insurance company selection, formulation and implementation of marketing strategy, and further ensure theimplementation of marketing strategy implementation; In talent strategy, the service innovation to the role of the marketing strategy implementation. Based on the above analysis, the paper finally put pen to paper in the new situation SDHZ life insurance companies to create their own competitive advantage in the competition, should choose to conform to the market and the marketing strategy for the development of the company, to differentiate intensive development strategy, is proposed in insurance marketing innovation idea, the development of new products, pricing, marketing services, talent echelon construction, aspects and so on brand building, channel development strategy implementation of the strategy Suggestions take a different approach。In this paper, from the Angle of combining theory and practice on the company’s marketing strategy mode selection, planning, to ensure to achieve the goal of marketing strategy of a series of improving measures are put forward. Also hope that this paper is in developing period of medium-sized life insurance companies have a certain reference and reference。...