A Study On The Commercial Bank’s Private Bank Business Of Our Country

Private banking refers to the commercial Banks to wealth management as the core, using a variety of financial instruments, specifically for high net worth individuals with professional financial services business. Private banking business is different from "batch to develop products for general financing business, it is according to customer requirements tailored financial products and services, its products and services include asset management, trust, insurance, tax and estate arrangement, extensive fields such as art collection, in order to realize the value of the assets. In recent years, China’s high net worth population scale and the rapid growth of the per capita investable assets, for the private banking business has provided a broad space for development, our country has become the world’s largest and the most potential private banking market. According to China’s wealth report 2012, more than 80 trillion yuan worth of China’s private investable assets, number of high net worth families have more than 1.4 million units,17% growth year on year, more than 2008 high net worth families number 3.36 times that of 417000 million dollar asset families in China after 5.1 million households in the United States and Japan in the number of 1.6 million households. Our country commercial bank private bank (hereinafter referred to as the private banking) has experienced six years of development, the corresponding achievements, but compared with overseas is still in its infancy stage, many problems existing in the development process, therefore, the development of the private banking business in China and the influence factors of research for our country commercial bank business transformation and developing private banking business has theoretical and practical significance.This paper through the analysis about the present situation of the private banking business development of our country, found problems as follows:the profit model of the single, product innovation ability is low, the personnel quality is not high, the lack of complete marketing and risk control system; And further discuss influence the development of internal and external reasons, the results concluded that the present stage our country the development of private banking and private Banks, asset management, customer service team to have a bigger relevance, marketing ability and other factors; According to the actual situation in our country and combining the foreign experience for reference in the development of private banking business is put forward, including relax and overseas exchange control of the external policy and decentralized management, strengthen product innovation, cultivate professional team, expand the market, such as internal advice.