Research On Mechanism Of Shanghai Residents Affected Outbound Tourism Risk Perception

Outbound tourism risk perception is an important part of the tourism risk research, for a great significance of outbound tourism market’s health, safety and orderly. As society gradually focus on tourism risk issues, more studies have been carried out. In this study, the risk perception of outbound tourism from the perspective of urban studies, based on psychology, sociology, statistics and other disciplines theory, using discussion method, an integrated approach to questionnaire, four diagram method, SPSS correlation analysis, qualitative and quantitative method etc., perception of risk from multiple internal and external dimensions of risk perception analysis to explore the impact mechanism, and Shanghai outbound tourism combined with empirical residents to verify the analysis.Chapter 1 is the introduction. On the basis of analysis of the background risk on outbound tourism, describes the theoretical and practical significance of the study, and clearly the main content, framework and methodology.Chapter 2 is the review and theoretical basis. We found that tourism risk perception research is cross-over study of psychology, sociology, statistics, and other related disciplines, after the risk perception of the domestic and international tourism-related research to sort and summarize the previous. Maslow’s hierarchy of needs identified in theory, cultural theory, psychometric paradigm theory, theory of the formation mechanism of risk perception and risk perception dimensional theoretical model based on the theory, risk perception and tourism related concepts and content depth understanding and analysis.Chapter 3 is the study of outbound tourism dimension of risk perception and the impact mechanism. First, in terms of building of risk perception dimension, mainly for outbound tourism risk perception dimensions identified, and identify the most representative of outbound tourism risk perception dimensions, and through a combination of previous studies and practical basis, to determine the risk perception of eight dimensions, in order to detect the entire outbound tourism risk perception of urban residents. Then, the types of outbound tourism risk perception and risk factors are identified from analyzing the risk system structure of outbound tourists. Outbound tourism risk system types, including four category of risks, management risk, product risk, environmental risk and individual risk. The entire risk of outbound tourism can be summarized from these four type of risks, and there is a certain relationship between the structure with each other. Therefore, the study of risk perception of residents from several types of risk is to start, and further illustrates the urban outbound tourism risk perception factors: individual factors, management factors, product and environmental factors. Last, it is the factors affecting urban residents outbound tourism risk perception influence mechanism. Around the dimensions of outbound tourism risk perception, further analysis of the effects of outbound tourism risk perception mechanism. From both internal and external mechanisms to elaborate explanation, the main performance of internal mechanism is the influence of the factors affecting the individual’s own perception of risk; the performance of external mechanism is the factors from the external environment to explore the influence of risk perception; they two together constitute the influence mechanism of outbound tourism risk perception.Chapter 4 is the empirical study of Shanghai residents outbound tourism Perceived risk. Perceived risk mechanism for outbound tourism theoretical hypothesis put forth supplemented Shanghai instance validation, Shanghai residents outbound tourism survey data is analyzed, and combined with Shanghai tourists’ complaint data, to know about the main features of tourism risk perception of Shanghai residents. Then verify that the impact of outbound tourism risk perception assumptions content, and founded drawn numerous assumptions. Thereby prove the correctness of the influence mechanism of outbound tourism risk perception. Compared the extent of influence of internal and external mechanisms, and found that more impact of external mechanism influences than the internal, so it indicates the next direction of outbound tourism risk management and control.Chapter 5 is the study of Shanghai resident outbound travel risk management and control. Studies by outbound tourism risk perception mechanism of urban residents, and combines with empirical analysis, specific content and direction of outbound tourism risk management are clear. Respectively, from the government level, enterprise perspective and integrated management of the three aspects of risk management and control of outbound tourism strategy requirements, and hope to strengthen these three areas of risk management and control work, so it will can effectively establish a secure and stable environment, outbound tourism, bringing a better life for urban residents.Chapter 6 is the conclusion and discussion. The main conclusions are summarized institute of acquired research and analyze deficiencies exist, then clearly the content and direction of future research.