Yantai Postal Savings Bank Development Strategy Research

Along with our country economy overall state into the new normal, become our country commercial bank financial reform and innovation development facing a new development In the face of the current situation in the domestic economic adjustment and rising international financial competition situation, the development of our country commercial bank pressure is more and more big Strategic management of commercial bank is the enterprise management of emergence of a new branch of study How to through the bank of strategic management to improve their competitiveness, has become an important consideration Banks development direction。Yantai postal servings bank as a branch of bank of China post office, should not only obey the Chinese post office bank overall development plan, and based on yantai local city, then concrete but also faces many complex problems, so, in the China post reform development of the local savings Banks should be based on local actual, and according to the strategic development planning on development of the post office bank of China, out of the way to develop a creative transformation。Theory, this article first briefly reviews the classic strategy on the basis of the research and analysis the classical strategic theory, specific to the influence degree of the bank strategic development elements of strategic performance analysis, and combining with the situation of economic and financial reform, this paper obtained the relationship between the post office bank strategic development elements of strategic performance, it is concluded that the post office bank strategy development needs attaches great importance to the strategy of multiple factors Then, this paper, by using PEST analysis method for the development of the post office bank facing the external environment was analyzed, and the analysis of the external factors when compared with other commercial Banks, especially pay attention to the using the baud five model will again so Yantai post office bank nuanced analysis of the external environment, it is concluded that the development of the post office bank profit space In this part, through to the post office, Yantai branch of the external environment analysis, it is concluded that the strategic planning must be considered when theexternal factors, such as government policy, the market competition in the industry innovation, etc.In this paper, and the SWOT analysis of Yantai post office bank, so that a more comprehensive the discovery and research of the development strategy of the SWOT ability resource theory and combined with the enterprise strategy development characteristic of the two kinds of strategic development theory In detail and specifically analyzed the Yantai post office bank faced in the development of internal and external conditions, on the basis of research of Yantai post office the strategic positioning and strategic goal programming, and then this paper, by using Boston matrix strategy selection tool for strategic objectives for the specific differentiation, the way to realize the strategic target of each concrete such as enhance the level of business Strengthen innovation ability, etc Finally, the post office the strategic goals of each concrete measures targeted specific analysis.