Research On Business Model Of AD Elevator Companyon

The research on the business model has become a hot topic, domestic and international related research achievements emerge in an endless stream, but the scholars look at problems from different point of view, lack of unified cognition about the business model basic definition, the constituent elements, system category, the path of innovation and so on. Research on the business model is still at the exploratory research stage.In recent years, the domestic elevator industry increasingly fierce market competition, large enterprise mergers and acquisitions of small and medium-sized enterprises, small and medium enterprises struggle, how to solve the problem has become an important problem for the AD elevator company. Although the national industry policy is relatively favorable, the development of the industry is more optimistic, and the development of local economy in good condition, but the AD elevator company is still inevitably faces overcapacity, idle equipment, talent shortage, low profits and other problems, its itself also exist the imperfect system, lack of marketing ability, enterprise culture has not been established. If an enterprise wants to keep the indefectible position in the competitive market economy, become a sustainable competitive enterprises, need to understand the business model, their own business model, and adjust, improve the existing business model according to the change of the surrounding environment and trend. Therefore, research on the business mode of AD elevator company can help enterprises to explore business and the new way of development, obtain and maintain competitive advantage, help the company adjust the business mode as soon as possible, to promote the strategic transformation, in order to grasp the new opportunities of the elevator market, to better cope with the change of market environment challenges. Given the framework to analyze the theory of business model have not been set up, this paper will use the business model canvas interprets the AD elevator company business model from the 9 aspects of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. And we put forward the executable improvement and promotion of suggestions.First of all, this paper from the research background, research meaning, combing the domestic and foreign literature on business models in recent years, elaborated the paper selected topic basis, necessity and rationality; after the introduction of the business model concept of this research, as well as 9 plate of business model canvas; then analysis the situation of AD elevator company, industry environment, competition environment. Through the analysis found that, despite the fierce market competition, AD elevator company still has a considerable advantage, of course, is also facing many enterprises will encounter problems and difficulties. Application of the business model canvas for in-depth analysis of AD elevator company’s existing business model, marketing diagnosis of the problem, the last proposed improvement strategies, from the ideas of key business integration, organization reconstruction, management system innovation, manufacturing service transformation.