Research On The Marketing Strategy Of HD Real Estate Group W Project

With the rapid development of Chinese economy and per capita living income stability growth,China’s real estate industry has gradually entered a period of rapid development, the real estate industry has become a pillar industry China economic development, at the same time, the real estate industry has gradually become mature and norms, the intense competition between theattendant real estate industry, will force the real estate industry to study the overall marketingstrategy the company’s rise to the strategic height of enterprise development, also is the requirement of the real estate industry in the production of oriented type, change to the consumers and society oriented; from simple sales, promotion into the whole marketing strategy system of.Realestate marketing has the characteristics of systematic, comprehensive and so on, to developreal estate marketing scheme is reasonable, and be familiar with relevant marketing theory as the basic need first, then needs various kinds of marketing methods complement each other, also need to be based on constant innovation, from the understanding of the market, familiar with the market to promote market this a series of the process, continue to pay attention to the core concept of the consumer, the real estate marketing to all-round development.This paper is in the current state of the real estate policy introduced gradually, the macro constantintervention, take the HD Real Estate Company W project as the object, through the PEST analysis method to carry on the concrete analysis from four aspects of politics, economy, society,technology of W project of the external marketing environment; using the SWOT analysis method to analyze W project advantages, disadvantages, opportunities and threats; localization by STP method on the choice of the goal of the W project market; finally, the use of "4P" theory from four aspects of product, price, promotion, channel according to the characteristics and status of HDReal Estate Company to construct a set of scientific marketing strategy, and marketing methodsusing the marketing innovation strategy. Hope this article on HD Real Estate Company W projectand other real estate projects can play a guidance and reference value.