Research On Marketing Strategy Of Surge Protective Devices In Nanjing Yun Kai Company

With changes in the national civil building lightning protection market investment main body, the nanjing YunKai lightning protection company is faced with rapid changes in market demand, the lightning protection of the traditional civil building lightning protection of main business market has suffered a great challenge. This paper revolves around nanjing YunKai company in lightning protection product sales marketing link problems and in-depth research, and find the effective solutions and ways. The research content has certain actual application value.In this paper, on the basis of the relevant data and documents at home and abroad, the market present situation and characteristics of lightning protection for the national telecom carried on the thorough analysis, the market potential customers of lightning protection for telecommunications resources, demand structure and demand quantity is forecasted. Follow the market marketing theory, marketing environment of lightning protection for nanjing YunKai lightning protection of the company’s system is analyzed, because the telecom market in jiangsu and nanjing YunKai lightning protection company has natural geographical advantages, for jiangsu telecom lightning protection markets has nanjing YunKai company target market customers. In product purchase behavior of lightning protection for telecommunications system and the major competitors to conduct a comprehensive analysis on the basis of thoroughly discusses the influence factors of telecommunication system lightning protection product procurement, results show that the nanjing YunKai lightning protection company in prices, technology, customer relationship and after-sales service has obvious competitive advantage. As the marketing strategy of cost considerations, this paper finally determined the marketing goal and positioning of Nanjing Yun Kai lightning protection company entered Jiangsu Telecom lightning protection market. Finally, in view of the above goals and orientation, puts forward the relationship marketing and project marketing strategy based on marketing, and from the product mix, pricing, promotion and channel strategy and other aspects are given to promote the marketing strategy for the implementation of the policy recommendations.Through this research, can Nanjing Yun Kai lightning protection company to improve and in the actual operation process to improve the company’s marketing management level and the actual marketing ability, to improve the company’s lightning protection products market share, enhance the company’s profitability. In addition, the research results of the paper to the mine industry enterprise marketing also play an active role.