Research On The Development Of Urban Commercial Bank’s Internet Finance

Born with the progress of IT and the promotion of network coverage, internet finance has a great development prospect. It will impact the traditional finance greatly. Currently, monetary market is intensifying the reform and the interest rate is getting marketizational at an increasing speed.Under this circumstance, the city commercial banks is faced up with unprecedented challenge. Transition must be taken to survival for those city firms. Internet finance can help to translate and develop if urban commercial banks deeply understand it. In this thesis, the Internet finance divided into three parts include third party payment, the third party asset management platform and network credit, according to their different operational mode. There are details about every mode.First of all, there are brief introduction of those there kinds and analysis about the influence and opportunity they have made for the traditional commercial banks, and possibly business space between them. Secondly, this thesis provides an analysis about the influence that internet finance have bought to some aspects of commercial bank, such as management idea, strategic architecture and business model and so on. In the end,this thesis explores opportunity and thought that internet finance has provided to city commercial banks.In addition,in my opinion, those city commercial banks can raise strong competitive power if they take advantage of this chance and make innovations actively.Internet finance offers traditional banks both change and challenge. At present the internet enterprises which set foot in finance industry have impacted banks materially only in the aspect of thought, technology and mode, rather than scale and performance. Internet finance can be very helpful if urban commercial banks can understand the true meaning and learn the idea of it. What’s more, Internet finance is still on a stage of development at this moment. The earlier the banks implement new policy about Internet finance, the more resource they will obtain. Those resource can be superiority in their future competition.Traditional banks have to carry out a bold and resolute transformation, even organization involved in, if they totally accept Internet finance in every aspect and develop it. There no doubt that urban commercial banks is disadvantaged compare to large banks. In the other hand, urban banks is easier to reform than large banks with small scale. If urban commercial banks can take full advantage of this change, reform positively, they can catch up with surpass those large banks in all probability and build their own competitiveness which is much harder to build rely on traditional business.