Research And Analysis On The Influence Of Internet Finance On The Profitability Of Commercial Banks In China

In recent years,new changes have taken place in the development of the financial industry,which has benefited from the rise of computer technology including Internet technology and artificial intelligence.Intemet finance has gradually risen in our country.New business models such as third-party payment,P2P online lending and crowdsourcing financing have emerged constantly.Internet finance has rapidly developed in the financial field of our country.Take a place.The application of modern technology such as big data in Internet finance has reduced transaction costs and information asymmetry,greatly enriched the types of financial services in China,broadened the ways and channels of financial services,made up for the blind areas of traditional financial services,and to a certain extent,has had an impact on traditional financial services,especially in China.It has a negative impact on the business and profitability of China's commercial banks.Internet finance continues to innovate both in model and theory.There are both competition and cooperation between Internet finance and commercial banks.There are more and more disputes about the relationship between them.In the process of continuous development of Internet finance,what kind of relationship will be formed with traditional commercial banks,and what kind of relationship will it have to commercial banks'profitability?What kind of influence has certain research significance,and has reference significance for the transformation and upgrading of commercial banks.Based on the three theories of modem finance,this paper studies the interaction between Internet finance and commercial banks,focusing on the impact of the former on the assets,liabilities and other businesses of traditional banks.On the basis of this theoretical analysis,the panel data model is constructed by using the panel data of 16 listed banks in China from 2012 to 2017 and the related data of Internet finance.At the same time,the profitability of commercial banks is measured by ROE.At the same time,the third-party payment,P2P online lending and crowdsourcing are used to make progress in Internet finance.According to different measurements,empirical results of different models and robustness test,it is concluded that Internet finance will have a negative impact on the profitability of commercial banks in China.Based on this,this paper proposes that commercial banks should make full use of Internet technology to speed up the pace of transformation and upgrading of banks;actively build a new business platform;take customer experience as the center,innovate and diversify services and a series of countermeasures,so as to provide some suggestions for commercial banks how to stand firm and not be subverted in the future development process.Reference suggestions.