The Study Of Investment And Business Planning For DZ 4S Shop Project

Since reform and opening up, people’s consumption level hasbeen improved graduallywith the sustained and rapid economic development, and the car has gradually become the necessities of urban residents. Our country automobile association statistics show that the vehicles sales are 21.9841 million in 2013, which increased 13.9%compared with 2012. The car sales more than any other countries in the world and continue to maintain the growth trend in the future. The car industry has become an important industry in national economy. Car 4S shops provided including car maintenance, sales consultant, accessories management and professional services of insurance and claims, and so on, is an important part of the whole automobile industry chain, will be one of the most promising industries. Under the background of the Car 4S shops will be an important investment direction, this paper takes "DZ 4S shop project" as the specific research object, a detailed analysis of its feasibility and management operation is studied in this paper.Firstly,this paper elaborates the relevant theories on project feasibility study, and comprehensively reviews the related theories and methods. Secondly, this paper studied the feasibility of thisproject in several wars, including the basic situation of the project, the scale and the content of this project, its necessary conditions and locational conditions, and forecasting the outlook of its market situation with the current development status, and the analysis of security of this project in financing, capital requirements from the project estimation, project financing options and shares, capital investment plan and project construction guarantee and so on.The project management planning including the company’s management objective and concept, the feasibility of business, management model and the analysis of profit model and so on. And finally this paper evaluated the economic profit of the project. The economical profit are forecasted according to the relevant financial statements, which is concluded from the determination of calculation of the parameters and price, and the cost and revenue estimates.It has important significance for specific investment decision by the conclusion of this paper, and provides the concrete measures for the futuremanage operation. At the same time, this articlehas certain reference significance forthe feasibility analysis of automobile 4S shop project.