Discussion On The Key Questions Of Sweet Potato Industry Upgrade

The planting area of sweet potato is very wide in China, and the variety is plentiful, the resources are extremely rich, the output is high, and it has important function in the protection of national energy and food security. With the rapid development of social economy and technological progress, sweet potato industry have many problems in the production, processing,circulation and so on. It has important significance that to discuss the problems and present situation in the development of sweet potato industry and puts forward countermeasures and suggestions for the upgrading of sweet potato industry for exerting superiority of sweet potato resources, improving the sweet potato market, promoting the adjustment of agricultural industrial structure, accelerating the development of regional economy, increasing production and income of farmer, solving the problem of "agriculture, countryside and farmers" driving by the development of other related industries and increasing the competitive advantage in the international market.The article is on the basis of the theory of industry chain, industry competition theory and "smile curve" theory, using the method of literature study and comprehensive analysis, to study present situation and the existence main question on the development of sweet potato industry.The main problems are: the promotion speed of new varieties and new technology is slow, low availability rate, unable to realize the transformation of scientific and technological achievements; production, processing and marketing is poor cohesion, industrial organization is not mature, resulting in low efficiency of circulation, sweet potato sales difficult; the transfer of rural labor force, the production mechanization degree of sweet potato is low, processing and transportation facilities are insufficiently developed, resulting in low degree of industrialization; lack of government support, services sectors of industry is weak.By the method of on-the-spot investigation, interview investigation and questionnaire survey to study the development status of Xi’an Lao Xiangweng Catering Management Co., Ltd., found the main problems in the development of companies are: lack of product development talent, personnel structure is not reasonable; compensation system is not perfect, the staff turnover rate is high; product variety is less, quality is not stable, lack of innovation, grade is not high; effect of promotion means is poor, unable to realize the development of new customers; the degree of brand recognition is not high.According to the problem of theoretical research and field research, the countermeasures and suggestions for the upgrading of sweet potato industry are suggested,specifically as follows:(1) The government should implement the policy of the sweet potato industry in terms of security risk, tax incentives and financial support; improve agricultural credit policy, opening up a variety of financing channels; strengthen the market management and construction of service system, ensure the sales channel of sweet potato and sweet potato processing product to stabilize; develop the plan of talent development, perfect the talent market service network, implement the mechanism of long-term introduction and training the talents.(2) Improve science and technology promotion system, speed up the popularization and application of agricultural science and technology and for sweet potato enterprise to build a platform of application and dissemination of science and technology, and actively to enterprises and farmers to carry out the new knowledge and technology services, guide enterprises to carry out technical guidance and training for farmers such as science and technology promotion service.(3) To adjust the breed structure of sweet potato products, expand leading enterprises, strengthen brand building, exert the advantages of brand, realize the integrated business of sweet potato production, processing and sales, industry management model of "enterprise + base + farmer".(4) Construction the standard system of sweet potato products in production and processing, strict according to the standard execution sweet potato production and processing process, improve quality and safety monitoring system, to ensure the quality of the products meet the standards, to meet the needs of the market.(5) Enterprises should strengthen the management of human resources, the introduction of senior personnel of research and development, optimizing the personnel structure; perfect salary system, give full play to the exciting function of salary system; pay attention to culture construction, strengthen staff training; increase the efforts of independent research and development, formulate enterprise standards, improve the quality of product, improve product packaging, improve the grade of product; implement diversified marketing mode, strengthen marketing management, improve marketing efforts.