Research On The Upgrading And Transitional Development Strategy Of Social Inns In Chengdu,china

Chengdu social inns are an important part of tourism accommodation industry in Chengdu.Social inns have large quantity,wide distribution and various price levels that can boos the reception capacity of tourist accommodation industry in Chengdu.However, on the other hand, current research and found that Chengdu social inns from mostly showing the scattered geographical distribution, prices and quality of service lack of supervision and standard management.After studied research scholars’ research results, and combines currently national tourism accommodation amateur and its development situation, this article will extend social inns’ definitions,this study defines social inns are the objects except NTA assessment through and regulatory of star tourism hotel, through police sector record and provides paid accommodation service and the collection of hotel, guest house, and resort,and family inn, and youth hotel, and motel, and cottages and other types of residential institutions.Quantitative research, this article through the use of questionnaires and SPSS statistical analysis methods to study the situation of social inns in Chengdu. Questionnaire including four a part, the first part statistics accommodation institutions of basic information;the second part is divided into perception service quality survey, used 5 points point Likert scale to survey guests live in accommodation institutions by provides of service quality of perception situation.Through the analysis found that customers have higher evaluation on "social inns in Chengdu do not provide services involve religious discrimination, pornography, gambling, safety tips information and fire control equipment complete",lower evaluation on "the nearest shopping convenience, entertainment more selective, decoration and design characteristic"; The third part is designed for customer satisfaction degrees survey,through "whether will staying again" and "whether will recommend this hotel to friends" of options to gets customer of after-live behavior and satisfaction degree.The statistical analysis showed that the respondents had lower recommendation for the hotel room.The fourth par is divided into by visit who personal basic information.At the same time, according to the research results of some case studies and empirical research, combined with the results of data analysis, according to the current situation of the Chengdu City social inns and puts forward some countermeasures and suggestions.Also based on a number of case studies, combined with the results of data analysis, community hostel, found a number of suggestions to Chengdu’s current situation.Countermeasures and suggestions on this article suggests that social inn industry in Chengdu on the building of individual selection more diverse types,such as theme hotels, family hotels or motels, with today’s most fashionable type of match. Meanwhile, propose to introduce a new management philosophy, on the premise of guaranteeing and improving service quality, introducing smart wise management, allows guests to experience up a notch; introducing the theory of green environmental protection, reduce energy consumption, energy conservation and emissions reduction, in order to improve yields. In terms of overall regulation of industry, this paper recommends the strengthening of Industry Association of planning and supervision, from space and overall development planning on a regional plan, combined with the scenic spot, the business community, universities and other potential customers are concentrated, promising areas, creating more business opportunities for the industry’s development.