Discussion On The Development Strategy Of China Animal Health Products Enterprises

Chinese livestock industry has been rapid development in recent years, and in China’s modern agricultural economy has occupied an important position and composition, is in increasing the income of the farmers, to meet the people’s daily life, maintain social stability and promoting economic development has played a huge role. But at the same time, due to China’s large scale, intensive degree low, epidemic prevention system disorder, also caused a decline in lead to problems of various animal disease mortality and improve the production performance, and resulting in animal husbandry and aquaculture in our country has suffered tremendous losses. As many attacks of avian influenza in recent years, major accidents occurred frequently in animal source food. More and more data to prove, animal health care products in the prevention, treatment of animal diseases, protect animal health, save resources, plays an important role to ensure the biological safety etc.. For Chinese animal husbandry, provide security and good development of the industry basis for the development of aquaculture and pet care industry. The base and the animal health products industry, the development of great significance.Compared with the developed countries animal health products enterprises, China animal health products enterprises in terms of R & D, production, sales links were there is a big gap, especially with China’s accession to the WTO industry market gradually opening up, foreign multinational pharmaceutical company with its strong advantages in capital and patent product advantages, a large number of into the animal health products market of our country, leading to domestic enterprises because of its low overall level of competition and difficult to resist the impact of Multi-National Corporation. In addition, foreign to the veterinary drug residue under the pretext of animal source, China products improve technical barriers to trade; and the relevant management departments to strengthen the standardized management of animal health products of domestic enterprises constantly, above have led to the China animal health products industry is facing re shuffle challenges, while the corresponding Chinese localization of animal protection products enterprises are faced with more severe challenges.Therefore, how in the current global economy, the increasingly fierce competition in the animal health care products market, accept the challenge, grasp the opportunity, establish a set of enterprise development strategic planning system from the perspective of core competence, which has important practical significance for China’s animal health products industry and related enterprises. Based on this, this paper will take the animal health pharmacy in China as the leading industry of the A group as the research object, through the characteristics of animal health products industry concept and related industries at home and abroad, a comparative analysis based animal health products industry development, in A group the case as the basis, from all the aspects of R & D, quality, internal manage the sales service to corresponding financial data based on analysis of factors affecting the development of existing problems and external competitiveness of China animal health products company, and puts forward some suggestions for improvement from the macro policy and micro enterprise management, from the internal and external resources utilization and help is similar to the A group of China animal health products company better, create and cultivate their own core competitiveness of conscious, sums up the targeted and practical measures, and ultimately for animal health product industry in China and relevant enterprises healthy development provide valuable new ideas.