Ge Lin Animal Health(China) Company Poultry Sector Development Strategy Research

As a traditional agricultural cycle industry organic composition,the poultry health field in the animal health industry is to keep the superiority of the sunrise industry,animal health,promote the development of poultry industry in the protection of birds,and create a good environment for poultry eggs food safety at the same time,also in the development of animal health industry,etc.,play a vital role.GL animal health(China)company poultry sector from local Chinese grow up in poultry health service industry after 20 years of business development,its business system covers poultry vaccine production and sales,poultry epidemic prevention and control of services,poultry immune supporting services of poultry health care products and services,has become China's most influential comprehensive poultry animal health products and services supply institutions.The development of the society,the progress of technology,the change of policy,market competition intensifying and the change of the objective factors such as customer demand change,urgent to GL animal health(China)company poultry sector to re-examine the external environment and internal environment,earnestly analyze the opportunities and threats in GL animal health(China)company poultry sector,and the advantage and disadvantage,discover the problems encountered in the development of enterprises,and properly choose and adjust development strategy,breakthrough development bottleneck,finally realizes the organization development goal,complete the company mission.Based on PEST,porter's five forces,SWOT and other analysis tools and related theories of corporate development strategy,this paper takes GL animal health(China)company poultry sector as the research object to explore the selection and implementation measures of corporate or institutional development strategies in the animal and poultry health industry.First of all,this paper introduces the enterprise strategic management theory and related definitions,the competition status of animal health industry,as well as the development status and development trend of the industry.Then,the integrated use of a variety of analysis tools for GL animal health(China)company poultry sector's external environment and internal environment of system analysis,and then through the external factor evaluation matrix accurately grasp the external opportunities and threats and internal strengths and weaknesses of the influence degree of the development of GL animal health(China)company poultry sector,and then choose and formulate suitable development strategy for GL animal health(China)company poultry sector development goals,set the GL animal health(China)company poultry sector's development strategy of the implementation of the scheme and path.Finally,on the basis of the development strategy and implementation plan,a series of measures to ensure the implementation of the development strategy are further elaborated.