Study On The Construction Of Blue Economic Regional Brand In Shandong Province

Along with the trend of economic globalization and specialization,the industrial clusters grow up quickly as a form of industrial organization,and show great vitality and vigor in the process of promoting the development of regional economy. With the development and growth of industrial clusters,the regional brand based on industry clusters begin to form,the regional competition become brand competition from industry competition.Brand is the result of market competition,including the competition advantage of enterprise,it is a magic weapon for enterprises to win in the fierce competition in the market. Similar to the importance of brand for the enterprise, regional brand is a symbol of regional economic power in the region.In the fierce market competition,the formation of regional brand is vailed for the transformation and upgrading of industrial clusters,to enhance the competitiveness and economic strength of area,regional brand plays a great role in promoting the regional economic growth.Since the reformation and opening to the outside world,the economy of China has obtained the rapid development,and integrated into the global economy development tide quickly.The phenomena of industrial agglomeration appeared in many areas of our country.a number of industrial clusters grew up such as bamboo shoots after a spring rain,such as "Beijing Zhongguancun high tech industry cluster" "Yiwu small commodity cluster" and so on.At the same time,with the development of industrial clusters,some regional brands gradually formed,these regional brand promoted the development of regional economic.The paper research on the blue economic regional brand construction based on the industrial clusters in Shandong province.Firstly,The article introduces the theoretical basis of this research, based on the theory,this paper probes into the relationship between industrial clusters and regional brand.The forth part is an empirical analysis on the interactive mechanism between marine industrial cluster and blue economic regional brand in Shandong province.Then through the analysis of the status of the regional brand construction of Shandong province,and points out the problems in the existing construction of regional brand.At the end of the paper, put forward suggestions to solve these problems in order to make the regional brand become bigger and stronger.