A Research On The Marking Srategy Of LB Company

With the substantial growth of cement industry structure of our country’s continuous improvement and capacity of cement, cement products, increasing market competition, is the application of cement enterprise marketing strategy on the more and more important. National efforts to regulate and control the real estate market to continue to increase, the domestic building materials industry overcapacity situation is serious, the market competition is increasingly fierce, the survival of the fittest building materials market deepening, for cement manufacturing enterprises, who grasp the potential of the building materials market competition, market demand, consumer tendency of gradual and evolution tendency, and on this basis analysis to formulate scientific and effective marketing strategy of building materials products, determine the corresponding implementation steps, who can beat to promote enterprise modern form of organization construction and continue to improve, the commanding height of the market to the pre emptive occupation of new building materials products marketing mode, can beat catch possible market or market vacancy opportunity, otherwise be eliminated from the market.LB building materials company is a cement manufacturing enterprises, in the current market competition is becoming increasingly fierce, the enterprise development experience a severe test, but the lack of relatively mature marketing strategy as a guide, this paper from the domestic and international marketing theory and building materials industry development theory, analysis of the LB building materials company marketing situation and facing production contradiction, falling prices, core customers atrophy, industry leading position impact problem, by means of 4P marketing theory analysis of the root cause of these problems from the deep, mainly in the brand construction, the price mechanism, distribution channel, promotion policy exists many problems and not perfect,this paper with the aid of STP subdivision market strategy theory to the L B building materials company, determine the target market, which are scientific, reasonable market positioning of the company, using marketing mix theory with 4P as the core, set out for the development of its own marketing strategy:product strategy, price strategy, sales channel strategy, promotion strategy, and with the system, personnel, technology as the support, to ensure the implementation of marketing strategy and security. The final will be summarized in the realization of market transformation in the successful experience of the enterprise, also have important reference meaning to other building materials enterprises.