Research On Marketing Stategy Of Sangle Solar

The 21st century is the age of information, economy and globalization. More and more information comes to the people around. Consumer demand is also more and more diversified with more and more severe competition in all walks of life. The rapid development of science and technology makes the product changing quicker and quicker. And the enterprise marketing work in the future will face many new challenges. Construction of learning corporate culture not only brings to convenience to the enterprise management, but also makes the enterprise calmly face the market challenges. The learning corporate culture will promote the future marketing work.Shandong SangLe Solar Energy Co., Ltd is a solar water heater manufacturer which focuses on solar energy research and development, production, sales and service. From the year of 1987, SangLe has achieved good development, and has become one of the best in the solar energy water heater industry. In nearly 30 years, SangLe has formed a "three loyalty" principle as its representative of the enterprise culture. However, in recent years, the development of the marketing job stalls. Therefore SangLe Solar needs a change. In this paper, by studying the learning corporate culture’s influence on marketing, the author studies SangLe Solar marketing from the angle of learning corporate culture. And the author analyzes respectively from various aspects of SangLe product, price, channel, promotion, public relations, policy power and so on, and points out some problems and the insufficiency.This article embarks from the learning corporate theory, and learns the concept of learning corporate culture and its characteristics through reading and analyzing a large number of learning corporate culture theories. This article briefly introduces SangLe Solar and its existing corporate culture, and analyzes SangLe Solar competitive environment by Porter’s Five Forces Model. Then the paper shows that SangLe solar is encountering some problems at the moment. The author studies SangLe Solar marketing strategy and finds out problems by theory of learning corporate culture. And the paper explains that the learning corporate culture can help SangLe Solar cope with new challenges, solve problems so as to promote the marketing strategy. The paper puts forward some proposals to SangLe Solar marketing promotion. In order to ensure the smooth implementation of these measures, and ultimately enhance SangLe solar marketing strategy, the article finally puts forward some suggestions on how to establish learning corporate culture and make it a perfect combination with the current "loyalty" corporate culture.The paper not only puts forward some proposals about learning-type enterprise culture, and also combines the culture with 6Ps theory. It analyzes the strategies of product, price, channel, promotion, public relations and the influence of political power. And thus it puts forward measures through the establishment of the learning corporate culture to improve the level of marketing enterprises. The paper analyzes how the establishment of the Learning corporate culture enhances the level of enterprise marketing. Main characteristics and innovations of this paper lie in the construction of learning corporate culture and application in marketing. The paper has the practical significance of enhancing marketing strategy of SangLe solar. Moreover, the research can be referenced by other corporations in solar water heater industry and related industry to enhance marketing strategy.