Multi-followers Revenue Sharing Contract Model Based On CVaR Rules Which Applies To Follow-up Service Products

With the development of mobile communication technology, the communication industry scale expands day by day, the industry chain structure is also more complex. As the core of the industry chain, communication operator need to constantly strengthen and supply other link chain cooperation, optimize the allocation of its internal and external resources, to enhance the core competitiveness of their own. Among them, how to design the communication operator and tier-one agent cooperation contract can make the supply chain to achieve coordination to obtain greater profits and allow agents as much as possible the development of high quality customer is a problem that is worth discussing.In order to reflect the situation which communication operator and its multiple tier-one agents sale contract phone card with follow-up service more realistically, paper builds a multi-followers revenue sharing contract model on the base of product pricing and ordering issues by single communication operator and two tier-one agents. Meanwhile, the use of CVaR tools, paper studies product pricing and ordering issues of the lower agent. The numerical examples show that each tier-one agent prompt themselves to increase the order quantity because of competing on market demand, then, excessive inventory reduces their earnings. Conversely, total revenue of communication operator has improved.Through the contract establishment, enriching the theory research of supply chain coordination field, multiple followers model and the actual situation to construct CVaR criterion is very fit, the results can provide a theoretical basis for the practical communication operator and sales agent, and provides practical guidance significance to make correct decisions for communication operator and sales agent. In addition, the mining exploration of mobile communication industry also provides ideas and reference for the future research in this field.