Research Of New Product R&D Management Of HD Company

With the deepening of global economic integration, the international division of labor increasingly apparent, customer demand is more and more individuation and diversification, the enterprise research and development organization is facing unprecedented challenges. At present domestic enterprises generally with research and development in the process of new product development process is not perfect, r&d organization structure is unreasonable, tissue distribution in liability is not clear and form a complete set of performance management is not perfect, and the resulting product quality problems. How to establish a set of match the company development of new product research and development organization mode, and management of quality control is the main problem for enterprise.Based on the above background, this paper firstly analyzes the development trend of the pharmaceutical industry and the company’s new product development management present situation, put forward in this paper, the main issue-HD company has new product development management level already cannot meet the needs of the growing market, the company based on the function type organization mode of product development and product quality management system is to improve and perfect. This paper analyzes the most urgent problems, organization and coordination and subsequent quality management problems, first of all, based on the functional organization, project organization and the comparison of matrix organization, selected the IPD matrix organization pattern as r&d organization structure, and in view of the new model to improve the performance appraisal system and training system, and then based on organizational guarantee to solve the problem of research and development of quality management, through the introduction to HD company existing quality management system, on the premise of ensure effective communication and product realization, to new product research and development proposals to improve the quality.In this paper, in line with the question-analysis problem-to solve the problem, the main work includes:(1) the HD company new product research and development management issues. (2) based on matrix of IPD cross-functional development organization; Clarify the responsibilities of r&d organization members, to establish their distribution diagram; According to the characteristics of the development of performance management perfect the incentive mechanism of r&d staff. (3) the introduction of HD company quality management system, put forward to perfect the quality risk management system, improve the development quality management system of new product development proposals to improve the quality management. (4) put forward the conclusions and recommendations, and analysis of the limitations of research.