The Study Of Competitive Power Of Heze Postal Company’s Fees-colleeting Service

Along with the state-owned enterprise reform unceasingly thorough, the traditional postal enterprises management difficulties for once, postal existing business model and traditional business income has already can’t satisfy the needs of the development of the market competition and enterprise, postal enterprises need to make full use of its own network advantages and resources advantages, to continuous innovation, increase business species, improve the service ability and service level, to find new revenue growth. At the same time, along with the development of society and charging units to enhance service awareness, Fees-colleeting business has a broad social requirement and good prospects for development, will become the postal enterprise business loading is an important breakthrough. Postal enterprises with their own outlets the collecting money for the center for business, for the convenience of service station construction in recent years and integrated service load, produced good economic benefit and social benefit, and effectively solves the difficulty in urban and rural residents, especially rural residents pay cost.Channel construction and the load of the business, will face great manpower and material resources and financial resources, postal enterprise managers began to concern Fees-colleeting in the future business development direction and strategy, but at the moment of postal Fees-colleeting business competitive power, it is not a comprehensive analysis and positioning, Fees-colleeting did how business development, enterprise competitive power, a series of problems such as how to improve the competitive power,has a different point of view, the lack of unified understanding.In this paper, starting from the relevant theories about competitive power research at home and abroad, respectively, the connotation of the competitive power and enterprise competitive power at home and abroad to the enterprise competitive power research review and evaluation method has carried on the summary reviewed, enrich the theoretical basis of competitive power related. Through summary analysis of the characteristics of Fees-colleeting business, heze postal postal Fees-colleeting and business development present situation, through the investigation and study, combined with the detailed data of heze Fees-colleeting postal business development, using the method of SWOT matrix topostal Fees-colleeting business strengths, weaknesses and the opportunities and threats faced by internal and external environmental analysis, using the potter five models of heze postal business of Fees-colleeting from the barriers to entry, the buyer and the buyer bargaining power, substitute threat, potential competitors such as five aspects to carry on the competitive analysis, and draw relevant conclusions and countermeasures. Through the SWOT matrix s and Michael Porter’s Five Forces Model, the combination of points out that the heze postal service enterprise internal and external existing problems and the main factors influencing the heze Fees-colleeting postal business competitive power, and provide countermeasures of heze Fees-colleeting postal business competitive power.As the research object in this paper for the postal enterprises under the specific environment, and which makes the conclusions of this paper does not have universal significance of promotion, specificity of the object of study, can make the enterprise competitive power research combined with the concrete practice of enterprise management is more closely, make the enterprise competitive power is no longer abstract and difficult to grasp, it is also the main innovation points in this paper. Research ideas and research conclusions of this article, on the other hand, will also be laid the foundation for the further study of heze other postal business. Therefore, has important theoretical research value and practical significance.