Research Of 中瑞 Medicines Co Marketing Mode

This paper combines theory and practice, according to the medical re form, the use of marketing theory to analyze the 中瑞 Medicines Co mar keting model, comparing the domestic and international Medicines Co mar keting model, marketing model analysis problem which exists in 中瑞 Me dicines Co, and puts forward the proposal and the reform scheme, improv e enterprise marketing mode。Firstly, to define basic concepts of marketing, marketing mode, the p rescription drug. to adapt to the market marketing model, studies the dom estic and foreign typical company’s marketing model, analysis of the phar maceutical industry development trends, compares the advantages and disa dvantages, discover 中瑞 Medicines Co marketing problems. Secondly, intr oduced the status of 中瑞 Medicines Co. Through the introduction of 中 瑞 Medicines Co, on the organization chart and the marketing pattern ana lysis, found the 中瑞 Medicines Co to single drug sales do well.中瑞 M edicines Co marketing mode setting reasonable. Secondly, based on the an alysis of the environment at home and abroad and the pharmaceutical ind ustry as well as the typical domestic and foreign companies marketing mo de of comparison and reference, to the 中瑞 Medicines Co designed mark eting plan and implementing measures.Through the design of 中瑞 Medicines Co marketing mode, marketin g mode of speaking both in practice and theory in any enterprise are all very important, related to the lifeline of the entire production operation, p rofit is the key. Marketing is the magic weapon of the enterprise. The in novation of marketing mode, scientific management is necessary. Marketin g mode, is the soul of the enterprise, the use of the scientific method, a more flexible way, give the company a profit maximization.