Marketing Strategy Research Of A(Commercial Name Of A Prescription Drug)

After unleash of the transformation scheme towards China's healthcare system,the road of progress is swamped by difficulties and circumstances are even getting dramatically complicated recently.Unstoppable updating philosophy in enterprise management,especially in transformation of methodology of marketing,are eagerly required for up taking transient opportunities in today's rapid evolving environment.This article aims to systematically analyze and demonstrate methodologies undertaken in the marketing system reform scheme,unleashed in first years of mobile internet era and the national healthcare system transformation,towards product A,a prescription drug launched in 10 years ago.Based on factual evidence sums up from data and investigation results published by domestic leading institutions in healthcare industry,and combining with personal research and understand on core policies in the fresh national healthcare system and latest trends of pharmaceutical industry evolution in internet era,this article aims to critically analyze and demonstrate critical advantages,key issues,upcoming challenges and progressive plans through segmentation the positioning strategy and marketing situation of Product A.To be in line with the macro prospects of the national healthcare reform scheme,and for construct concrete basement for Product A's continuous growth,critical thoughts need to be put in fields like satisfaction demands of clients by transforming marketing strategy,channel strategy,promoting strategy;buildup and optimizing communication mode,service mode,and broadcast mode under mobile media age;integration of internal resources and information flow.This article spreads into eight chapters;topic and core content are stated as follow:The 1st Chapter:The history of China's Transformation Scheme of Healthcare System and Analysis of its operation,An overview on the 35-year national healthcare system reform history and demonstration of pharmaceutical industry operational data in the latest 5 years.The 2nd Chapter:Internet Plus of Pharmaceutical IndustryReview the undergoing Changes and Trends,from perspectives of Pharmaceutical Industry,Doctors and Patients in the emerging Internet eraThe 3rd Chapter:Status Analysis of Marketing for Prescription Drug DomesticStatement of general situation of the main 4 means for marketing prescription drug in China,and the 4P Analysis model.The 4th Chapter:Status of marketing Product ADescription of the framework and marketing strategy of Product A from Eight DimensionsThe 5th Chapter:Marketing Reform Scheme of Product AThe Reform Scheme applied in client service,evolving market dynamics and internal operation for being in line with the national healthcare reform and internet normalcy.The 6th Chapter:Risks,Challenges and Outlook:The Overview on Risk Analysis and Control in product and enterprise revolution.The 7th Chapter:ConclusionCritical Aspects in Product A's reform scheme demonstrated in the previous six chapters...