Sinovel Wind Group Co.,Ltd Development Strategy Research

Wind Power has received more and more attract as Green energy. With all kinds of support policy, Wind Power industry has grown more faster in China. Sinovel Wind got the right time and made a great development. In 2011, Sinovel Wind went public in Shanghai stock exchange. But the company didn’t recognized how market goes, it still continue its expanding strategy which leads Sinovel Wind got a great loss for two years.This thesis mainly analyzes issues which the company met, and makes a development strategy for future. The strategy is established by PEST analysis, Michael Porter’s Five Forces Model and SWOT Model.The first part of the thesis mainly introduces the research background, the significance and research methods. In the second part, the thesis introduces the Wind Power industry market situation at home and abroad, then makes a detailed introduce for Sinovel Wind. The third part of the thesis analysis the macro environment and industry environment for Sinovel Wind and concluded the current external environment opportunities and threats that Sinovel Wind met, the overall economic environment is good, the national policy support, but there is also the fan price is affected and the threat of market competition is intense; The fourth part of the thesis analysis the resources and capacity of Sinovel Wind and concluded strengths and weaknesses of the company’s internal environment which is strong technical strength, good supplier relationships, but there are also management disorder, excess capacity and a series of problems; The fifth part of the thesis combined with the internal and external environmental analysis, using SWOT analysis tools to determine the future development strategy of Sinovel Wind, the concentrate strategy, diversification strategy and low cost strategy, and Sinovel Wind development put forward the strategic target in the next five years; The sixth part is respectively the three strategy put forward some implementing Suggestions, in view of the concentrate strategy, proposed product focus on the low wind speed and ocean products, in view of the diversification strategy, proposed operations and rollover markets, in view of low cost strategy proposed close base and refinement management plan; The seventh part is the conclusion part of the thesis.