Analysis Of AB Cable Companies Marketings Trategies For Mechanical Products

Fiber opticalcable machinery industry in China has gradually entered a mature stage of development, and with the customer demand for personalized and diverse needs, the type of market characteristics rendering times. For this reason, in the analysis of business strategy, market segmentation become the core essence. AB company as a long-term commitment to a private enterprise fiber optic mechanical product development into the industry for nearly 20 years, but how to do market segmentation, the biggest meet customer demand, the company has become a major issue at present AB to develop marketing strategies.Thesis AB company specific research object, expand marketing strategy from five parts. The first part introduces the background, the concept of marketing research situation at home and abroad subject, and described the significance of this thesis; The second part describes the main market segments, five forces model, SWOT analysis model, marketing strategy development theory and other theories knowledge, laid the theoretical foundation for the subsequent analysis;The third part introduce the current situation of the Fiber optical cable machinery industry, and the analysis of current mark demand for the cable machinery industry, basis of AB company profile analysis, found the problems on the organizational structure, product mix, marketing and other marketing angle; The fourth part of reason to analyze marketing problems; The fifth part through market survey of cable machinery products, fully understand the real needs and views from buyers, combining with current situation, improved the marketing strategy from high-end to low-end, to take appropriate measures to ensure the successful implementation of the policy for AB’s sustainable development, achieve business development goals escort.