Study On CRM System Of Qinzhou Rural Cooperative Bank

With the gradual advancement and increased competition in the banking market of financial reform, Qinzhou rural cooperative banks experienced initial restructuring brought about as a result of network expansion and high-yield market share after slowing incremental business, how in the increasingly fierce Under the financial competitive environment, find a new breakthrough to break the current bottleneck in the development of the market is an important issue in Qinzhou rural cooperative banks.now and in the coming years must be addressed. From the successful experience of the development trend of the entire banking and other banking point of view, the use of customer relationship management strategies to improve the management model Qinzhou rural cooperative banks, the establishment of customer relationship management systems and the corresponding transformation of business processes, will be dispersed idle current customers evaluation information analyzed with the results of the analysis applied to both the value and potential customer value mining, market expansion, management decision-making, is a good choice.Firstly, This paper describes the current situation of Qinzhou rural cooperative banks, including business development, customer relationship management, the existing business processes, consumer experience status; Secondly, analyzing the problems and requirement before the design of customer relationship management system, including analysis of customer information management, customer relationship analysis, consumer experience analysis, process reengineering analysis, customer relationship management, database analysis; and then proposed Qinzhou rural cooperative bank customer relationship management system design, including from the business process reengineering solutions, customer relationship management system architecture solutions, database table structure design and analysis model design; In addition, made a few comments for the future implementation of safeguards in Qinzhou rural cooperative bank customer relationship management system, including the effective management of the importance of safeguards customer relationship management systems, material, financial and human resources.