Analyze And Research On The Customer Relationship Management Of H Company

Customer relationship management (CRM) makes enterprise manage the relationship of enterprise and customer entirely and effectively, establishing the long, steady relationship of both, thereby realize the maximal value of enterprise and customer. CRM is researched and used widely by enterprises. It is more important for H enterprise to apply CRM in order to improve their notions and methods. Establishing the long competition advantage of enterprise, realizing the long development goal of enterprise, by implementing CRM strategy to win and hold more loyal customers.The foreword introduces the purpose and structure of the paper.Secondly, introduced the marketing situation and the present of customer relationship management of H company by analyzing some information and the necessary of improving the ability of CRM. The first thing the H company need to do is how correctly to detect its customer value and segment its customer.The third part is about theories, especially relative theories concerning customer relationship management, which provide the relative theories to H company to improve its CRM.In the four part, this thesis analyses the characters of the present customer value delecting system in H company and designs a Multi-Parameter Customer Value Detecting System, in order that the H...