Study On The Development Of Vegetable Export Strategy

The contact between China and the world become much closer since joining WTO and global economic integration.With the continuous improvement of logistics cold chain technology, vegetable export, an important part of agricultural products export, is considered to be developed. Vegetable export trade in Guangdong Province steadily become mature in this environment.The current situation, problems and opportunities for vegetable export in Guangdong are analyzed and studied by collecting relevant information and related data, using of basic principles of international economy and trade, taking the advantage of empirical analysis and normative analysis and qualitative analysis,The results show: Guangdong vegetable export has played a key role in economy of Guangdong, especially the economy development on people’s livelihood. Compared to all provinces in China, vegetable export industry of Guangdong is at the forefront of the country;The market share is still rising in the highly competitive international market; Export value and export volume soar; Export product become more diverse. Structure of commodity also upgrades.Vegetable processing goods share is rising.Despite the optimistic situation of vegetable export in Guangdong Province, the international trade protectionism, the corresponding competition and the increasing requirements for quality of international market limit the development of vegetable export.In addition, the problems of Guangdong vegetable export include product quality below expectations, simple structure of the product and export market, the lack of high-quality marketing strategies etc.To this end, Guangdong Province should start being based on market needs, taking advantage of international trade agreements, adjusting structure of vegetable products, paying attention to product quality, broadening the scope of the export market, reducing internal contradictions, increasing enterprise technical support, improving market forecasting ability.