The Development Strategy Of ASIA

The Internet has changed the time and space to people exchange restrictions, also spawned a variety of emerging industry, is a new force of economic and social change. Information industry is the times of Internet industry representatives, the end of the last century, the information industry has made rapid development, the informationization level of social development has become the measure of a society advanced degree of weights and measures, information resources are the intangible wealth of the society. In the past 20 years, the electronic information industry has been rapid development in our country. The rapid development of information technology for telecommunication software industry development provides a good environment and direction, in the electronic information technology, telecommunication software system on the technical requirements of the higher, but is very complex, it can be said that the industry basic to the telecommunications industry software standards for the highest standards, how a country’s telecommunication industry software level, also directly reflects the highest level of software development technology in the country.ASIA is China’s largest provider of telecommunication software system, the revenue and market capitalization in the world also is the prime minister. Dominate the CICA and LIAN companies with good strength in Chinese telecommunications software and services market, double sword after the merger is Qiangqiang jointly, make the competition in the dust, in the China Telecom market position in doubt. But with the continuous development of telecommunications industry, growth, ASIA position advantage gradually weakened, more stronger opponent to participate in the competition, ASIA want to stay the leading position is not easy. Have to face the fact that China’s software industry is no longer the heyday of the sunrise industry, high-speed development stage gone, how can the plum to open two degrees is must face at present the problem of LIAN company Asiainfo. Environment since not given more opportunities, so only rely on its own reform, through the strategic adjustment, seek development the new breakthrough. In this case, ASIA company is should upgrade should transition, should continue the in-depth excavation of domestic market, or should go out of the country, the fist in the foreign market exhibition, is the strategic adjustment of AsiaInfo company LIAN to think about. This paper is a combination of ASIA company background and environment, inquiry should be how to carries on the strategic adjustment on the existing environment.This paper is based on the enterprise strategic management theory, combined with the existing LIAN company AsiaInfo competition environment, through the comparison and analysis of its ranking in the global telecom system providers, and the main competition is found in ASIA companies in the international market development potential and demand. Then this article from internationalization strategy choices of CICA, analysis of LIAN company in the international development of the cause, try, the internationalization of the achievements and problems, environmental comprehensive analysis of front made a SWOT analysis, analysis of the internationalization strategy of ASIA company advantages and disadvantages, opportunities and problems, and then put forward respectively OS, OW, TS and TW strategies for the internationalization of ASIA company strategy formulation and implementation of reference. Finally, this paper presents specific measures to implement the internationalization strategy of LIAN company AsiaInfo from marketing, human resource management, production and technology, corporate culture etc..