The Operation And Development Of Rail Transit Advertising Media The Case Of Chongqing

With the city’s economic development and the accelerated process of urbanization,urban rail transport as a public infrastructure has also been vigorously developed.Urban rail transit due to its own fast, speed up, comfort features, the ease urban traffic pressure and improve urban transportation infrastructure construction and other aspects have made a great contribution to become an indispensable tool for urban public transport. Chongqing Rail Transit has been years of history, the first line to begin operations in November 2004, the opening of the first lines from Daping Station of Line 2 to the Zoo station. After a decade of development, Chongqing Rail Transit Line total mileage has been ranked first in China’s central and western regions, ranked fourth in the country.With the rail emerged as an important resource for urban rail transportation, one of the rail advertising media resources, and its prospects is beyond doubt. The article analyzes the application and development of Chongqing Rail Transit advertising media,media convergence, and rail transportation advertising media value generated by the development and integration of the media system research.First, the article by literature research, data collection and other research methods,the integrated use of qualitative analysis and empirical research to demonstrate rail transit advertising media and advertising value to the practical application of urban rail transit advertising media as a starting point, from advertising media, advertising value perspective to parse and explore the development of Chongqing Urban Rail Transit.Articles Chongqing urban rail transit advertising media in basic research, according to other traditional media, especially outdoor advertising media and Internet-based technology, integration of new media resources to do some research and comparative analysis of rail traffic with other advertising media similarities and differences and trends types of advertising media. Rail transit advertising media and advertising mediadiversification strategy in the specific application and space environment put forward their own views. Secondly, in the city of Chongqing, unique style and the city’s historical and cultural background of the integration with the environment, to the spread of cultural transmission mechanism and the characteristics of Chongqing Rail Transit public service advertising, public welfare and cultural communication studies class advertising in the history and culture of the city propaganda play a positive role.End of the paper, the authors made based on the study of the above summary,induction and summarize the author’s research point of view, I hope to make a valuable contribution to the development of research that will track traffic advertising article.