Research On The JUMEI.com’s Advertising Strategies

October12,2012, with the " I speak for myself." Ads, the United States togethersuperior product CEO Chen Ou,"Chen EC " become the object of industry, academiacommon concern, variety adapted version of " Chan European body" quickly becamepopular on the Web. Experts have pointed out that JuMei’s advertising in the wake ofthe dream of many people inside, struck a chord in many hearts, the outside world thatthis is the JuMei’s tadvertising gained by the introduction of the community soughtafter real reason,but careful analysis, the reason for this is also inseparable from theJuMei’s advertising strategy. A good ad placement strategy if there is no good, youwill not necessarily get better dissemination of results. By studying the JuMei’sadvertising strategy, analyze problems, identify measures to provide recommendationsfor future delivery strategy is the purpose of our study.Through relevant information to the JuMei’s advertising is to collect and collate,and combined with JuMei’s advertising for tracking observation, summary analysis ofits advertising strategy,the study found that JuMei’s advertising have some problems inthe delivery. Mainly from advertising media selection strategy, media mix strategyand media scheduling strategy to study three aspects. Advertising media options existheavy coverage of light similar to targeted audiences, and competitors strategies,mobile media select fewer and fewer problems magazine advertising strategy; Thepresence of a combination of higher costs, there is no precise crowd websiteadvertising, web pop-up ads lead users dislike, TV product placement too stiffproblems in advertising media mix strategy; Put too much in the presence of acontinuous row of advertising media strategy, lack of flexibility and high frequencyelectronic mail advertising and other issues. This paper proposes some solutions tothese problems countermeasures: Advertising choose to focus on selected audiencetargeted media, taking into account also different from competitors’ media for delivery,you can choose the appropriate media put the phone in the United States can be a littleput some makeup magazine advertising; media mix should be reasonable and reducecosts, to be precise to the network put in the target population, use of pop-up ads, TVads to be flexible and suitable for implantation; should also adjust the interval mediaplacement, and scheduling strategy must focus on flexibility and, finally grasp emailput frequency, innovation its contents. Currently, the JuMei’s advertising increasingly innovative, to get a good spread ofadvertising effectiveness, advertising strategy will occupy a crucial position.Advertising strategy to make it more rational and effective need to carefully study theissues raised Solutions. This paper presents a set of ideas to try to solve the JuMei’sadvertising strategy problem. I hope the proposals by some measures, to provide areference for future JuMei’s advertising strategy.