Research On Low-Cost Strategy Based On Enterprise Ecological Production

It was going to cheer for the rapid advances of development model of China’s economycontinues to increase “7”, however, this depends on resource consumption, sacrifice theenvironment is widely criticized. And it was said that the recently situation of China is notoptimistic, because of visible resource depletion, environmental degradation and ecologicalimbalance situation. Limited and scarce resources, promoting the prices of the enterpriseresources, labor elements and pushing up the total cost.The result leading the price advantagedisappears, the goal of profit maximization in failure and low-cost position of enterprises injeopardy. How to solve contradiction between the enterprise growth and resource utilization,environmental protection, the ecological balance, and how to hold the enterprise’s status as alow-cost, obtain sustainable competitive advantage, became a big problem in front of theenterprise.This paper attempts to take enterprise ecological production associating with thelow-cost strategy, which are all both based on the theory of industry economics,asconsideration. Enterprise ecological production can be divided into four dimensions namelyecological investment, energy conservation and emissions reduction, recycling and pollutioncontrol, from the "input-transformation-output" of production processes; Critically inheritedthe porter’s theory of total cost leading strategy, with the orientation of value innovation, toreconstruct enterprise internal and external value chain concept of ecological industry chain,formed the ecological-value innovation "the enterprise production, environmental cost, lowcost strategy" such a thread, to build a low-cost strategy based on enterprise productionecological model.This paper used SPSS19.0and AMOS17.0software to build the structure equation modelto analyzes the enterprises of industries which make the environmental become worse. Byimplied intermediary variable environmental cost to explain and to measure the fourdimensions of ecological investment enterprise production ecology, energy conservation andemissions reduction, recycling and pollution affects the effect of low cost strategy.